Ready. Set. Sell! AEP Readiness! Plan Year 2025

Seize this once-a-year sales opportunity.

Retention is key for seasoned, big-book brokers! Part D will radically impact PDPs and MAPD! Your clients need you! Be ready to verify existing coverages to ensure they are on the best plan for them in 2025. Does their current plan meet their needs in 2025? Are the current medications still on formulary? This year more than ever schedule client insurance checkups in October!

With the number of Medicare Advantage enrollees on the rise, this AEP is bound to be a busy one. It’s crucial for agents to be well-prepared to handle the increased workload and seize the sales opportunities.

Get Organized!

  • Be sure to have all necessary supplies, including business cards to give to potential clients.
  • Get your plan and client information organized. You need a system to keep track of everything from retention to new sales!
  • Let’s dive into scheduling and keep that calendar packed!
  • Remember to prioritize other tasks in your schedule. While client appointments will consume a significant amount of your time, allocating time for other activities, such as prospecting and follow-up, is essential. Make sure to carve out space in your calendar for these tasks so they don’t get overlooked.

Inflation Reduction Act:

  • Thanks to the Inflation Reduction Act, in 2025, annual out-of-pocket costs for people with Medicare Part D will be limited to $2,000.
  • PDPs and MA will be impacted!
  • While the $2,000 Max Out of Pocket for prescription drugs is AMAZING for beneficiaries, other benefits will be decreased and premiums will rise!
  • It is more important this year, more than any other, to review current benefits with your clients.

The Impact!

Plan designs will change. Make sure you focus on retention as well as growth. The uncertainty we all feel is industry wide. You must be fully prepared and take proactive steps to ensure a successful AEP. Don’t just let AEP happen—take control and prime yourself for success!

Be patient! MedicareCompareUSA and our compliance team will help you learn the dos and don’ts of this AEP.

Taryn Mott, Director of Provider Referral Operations and Training and long-time licensed insurance agent