The Ultimate AEP Checklist

Taryn Mott

Director of Provider Referral Operations & Training, MedicareCompareUSA
P 405.757.5321 | 855.735.6392 | taryn.mott@medicarecompareusa.com

Your Roadmap to a Compliant, Productive, and Profitable Enrollment Season

The Medicare Annual Enrollment Period (AEP) is the most important time of the year for insurance agents who sell Medicare Advantage and Prescription Drug plans. It runs from October 15 to December 7 and provides a significant opportunity for high-volume sales. However, it also requires careful preparation, compliance, and execution.

To help you achieve maximum success, we have created the ultimate AEP checklist. Whether you are a new agent or an experienced professional, this roadmap will ensure that you are organized, legally compliant, and fully prepared to start with confidence.

1. Get Certified Early

Before you begin selling or marketing Medicare Advantage or Part D plans, you must complete the required certifications.

  • AHIP Certification: Kick off your journey with the 2026 AHIP course! Dive into the essentials of Medicare while exploring crucial topics like fraud, waste, and abuse prevention, as well as the latest CMS regulations. It’s not just a course; it’s your gateway to mastering the landscape of Medicare!
  • Get Ready for Success: Each carrier has its own unique training requirements, so make sure to complete your certifications well ahead of October. This preparation will set you up for a smooth journey!
  • Submit Certifications: Don’t forget to send your AHIP certification to each contracted carrier.

2. Confirm Contracts & Portal Access

Ensure your contracts are active and your tools are ready:

  • Verify contracting status with each carrier.
  • Confirm you have received writing numbers for any new carriers.
  • Test your access to carrier portals and enrollment platforms.
  • Order marketing materials in advance—carriers can run out as AEP approaches.

3. Audit Your Tools & Tech

Technology can make or break your AEP season. Test everything beforehand:

  • CRM system: Ensure contacts, tags, and reminders are updated.
  • Lead portal: Confirm access to manage, filter, and track leads.
  • Hardware: Check that your laptop, tablet, printer, and internet hotspot are ready for high usage.

4. Build a Marketing Strategy

A successful AEP campaign starts with visibility and outreach:

  • Plan your marketing mix: digital ads, grassroots, direct mail, and educational events.
  • Ensure all materials meet CMS compliance standards.
  • Begin outreach to existing clients to review changes and secure re-enrollments.
  • Schedule appointments and events early—calendars fill fast!

5. Organize Client Communication

Clear, timely communication builds trust and retention.

  • Send a pre-AEP newsletter or email campaign with Medicare updates.
  • Segment your book of business: returning clients vs. prospects.
  • Prepare comparison tools to help clients evaluate their current plans to new plans in their area.
  • Block time for follow-ups, reviews, and compliance documentation.

6. Stay Compliant

CMS compliance isn’t optional—violations can cost you clients or contracts.

  • Use approved, documented Scope of Appointment (SOA) forms.
  • Follow CMS rules on marketing, enrollment, and communication.
  • Attend carrier compliance refreshers and webinars.
  • Retain documentation for 10 years, as required by CMS.

Final Thoughts: Success Favors the Prepared

The agents who thrive during AEP aren’t just knowledgeable, they’re prepared. Use this checklist to stay on track, stay compliant, and stay focused on what matters most: helping your clients make informed decisions about their Medicare coverage.

Remember, preparation doesn’t just reduce stress, it increases productivity, credibility, and your bottom line.

October 1: 

Final plan details are released to the public and marketing can legally begin 

October 15-December 7: 

Annual Enrollment Period 

January 1: 

Plans sold during AEP become effective 

January 1 – March 31: 

Thanks to the OEP (Open Enrollment Period), your clients will have the opportunity to switch from the plan you enrolled them in to a new option. However, you cannot market to them during this time.