As Medicare Marketing Guidelines continue to evolve, we will be passing along information to assist agents in remaining fully compliant. The 2023 updated CMS disclaimer requirements are provided below. These changes take effect on October 1, 2022.

New Disclaimer Requirement:

“We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all your options.”

You will need to include this disclaimer in all the following places:

• Verbally conveyed within the first minute of a sales phone call
• Electronically conveyed when communicating with a beneficiary through email, online chat, or other electronic means of communication
• Prominently displayed on your website
• On all marketing materials, in print (12-point font) and television advertisements