AEP Agent Checklist

Taryn Mott

Director of Provider Referral Operations & Training, MedicareCompareUSA
P 405.757.5321 | 855.735.6392 | taryn.mott@medicarecompareusa.com

AEP is the time when your clients can make changes to their current plans.

This includes:  

  • Enroll in Medicare Advantage for the first time 
  • Switch from one Medicare Advantage plan to another 
  • Join a Medicare Prescription Drug plan 
  • Switch from one Prescription Drug plan to another  
  • Drop Prescription Drug coverage completely 

 

Remember that your clients can enroll in Medicare Supplement plans (or drop their Medigap coverage) at any time. But keep in mind: If it is not their initial enrollment period, it may not be guaranteed issue.

October 1: 

Final plan details are released to the public and marketing can legally begin 

October 15-December 7: 

Annual Enrollment Period 

January 1: 

Plans sold during AEP become effective 

January 1 – March 31: 

Thanks to the OEP (Open Enrollment Period), your clients will have the opportunity to switch from the plan you enrolled them in to a new option. However, you cannot market to them during this time.

Start with Your Existing Book of Business 

It’s time to reach out to your existing book of business. This makes your current clients feel important! 

You can even offer incentives to your existing book by calling and saying things like, “I’d love for you to be one of my first appointments this year so we can make sure you’re still happy with your coverage.” Make your existing clients feel like they come first, and they’ll keep coming back! Plus, you’ll lower your risk of losing your clients to other agents in your area who acted quicker than you did.

Find new Clients for AEP 

In order to grow your current book, you first must retain your current clients! Then, it is time to find new ones! 

You can generate free leads through easy marketing efforts like: 

  • Visiting local senior centers and groups 
  • Partnering with doctors and hospital systems 
  • Hosting CMS-compliant marketing events 
  • Posting social media ads  

This year, AEP will bring significant changes to our industry! Please remember to review your clients’ drug lists, as we anticipate many formularies will change due to the Inflation Reduction Act, which limits prescription copays to $2,000. It’s crucial to offer no-cost, no-obligation plan reviews from October 15th to December 7th!